Business with Data Analytics BA (Hons)
Robert Gordon University International College
Program Overview
The BA (Hons) Business with Data Analytics at Robert Gordon University combines core business knowledge with practical data analysis skills, preparing students to make informed decisions in modern, data-driven organisations. The programme covers areas such as business management, marketing, finance, operations, data analytics, business intelligence, statistics, data visualisation, and digital decision-making. Students learn how to interpret business data, identify trends, solve organisational problems, and support strategic planning through analytical insights. Graduates can pursue careers as Business Analysts, Data Analysts, Business Intelligence Assistants, Marketing Analysts, Operations Analysts, or Management Trainees. A typical career plan involves starting in an analytical or business support role, gaining experience with data tools and business strategy, and progressing into senior roles such as Business Intelligence Manager, Analytics Consultant, Data Strategy Manager, Operations Manager, or business leadership positions within national and international organisations.
Academic
1) Foundation(4 Years) : GPA 2.00 or 45% in any subject.
2) International Year One(4 Years in Scotland): GPA 2.00 or 45% in any subject.
3) Pre Masters(Pathway) : Successful completion of bachelors degree or equivalent.
English Proficiency
Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.
Career Outcome
- Data Analyst
Majors
- Data Analytics
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