Digital Marketing and Business Analytics BA (Hons)

The BA (Hons) Digital Marketing and Business Analytics at Robert Gordon University is designed to equip students with a unique combination of marketing expertise and data-driven analytical skills that are highly sought after in today's digital economy. The programme explores key areas such as digital marketing strategy, social media marketing, consumer behaviour, search engine optimisation (SEO), content marketing, data analytics, business intelligence, market research, and performance measurement. Through practical projects, industry-focused case studies, and the use of modern analytical tools, students learn how to interpret data, evaluate marketing performance, and develop effective business strategies. Graduates develop strong analytical, communication, problem-solving, and decision-making skills, making them valuable assets across a wide range of industries. A typical career plan involves starting as a Digital Marketing Executive, Marketing Analyst, Business Analyst, Social Media Specialist, SEO Analyst, or Market Research Executive, gaining expertise in digital strategy and data analytics, and progressing into senior positions such as Digital Marketing Manager, Business Intelligence Manager, Marketing Consultant, Head of Analytics, or leadership roles within national and international organisations.