Fashion Management BA (Hons)
Robert Gordon University International College
Program Overview
The BA (Hons) Fashion Management at Robert Gordon University combines business management principles with specialist knowledge of the fashion industry, preparing students for careers in one of the world's most dynamic and creative sectors. The programme explores key areas such as fashion marketing, brand management, retail operations, consumer behaviour, merchandising, digital marketing, supply chain management, sustainability, and strategic business development. Through industry-focused projects, market analysis, and practical learning experiences, students develop strong commercial awareness, leadership, communication, and analytical skills while gaining an understanding of global fashion trends and business practices. Graduates are well prepared for careers in fashion brands, retail organisations, luxury goods companies, marketing agencies, and e-commerce businesses. A typical career plan involves starting as a Fashion Marketing Executive, Merchandiser, Brand Coordinator, Retail Manager, Buyer’s Assistant, or Digital Marketing Specialist, gaining industry experience and specialist expertise, and progressing into senior roles such as Brand Manager, Fashion Buyer, Marketing Manager, Retail Operations Manager, Fashion Consultant, or executive leadership positions within the global fashion and lifestyle industry.
Academic
1) Foundation(4 Years) : GPA 2.00 or 45% in any subject.
2) International Year One(4 Years in Scotland): GPA 2.00 or 45% in any subject.
3) Pre Masters(Pathway) : Successful completion of bachelors degree or equivalent.
English Proficiency
Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.
Career Outcome
- Fashion Management
Majors
- Fashion Management
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