Marketing BSc(Hons)

The BSc (Hons) Marketing at the University of Brighton provides students with a strong understanding of contemporary marketing principles and the skills needed to succeed in a dynamic global business environment. The programme explores key areas such as consumer behaviour, digital marketing, branding, market research, social media marketing, advertising, strategic marketing, and data-driven decision-making. Through practical projects, case studies, and industry engagement, students develop analytical, creative, communication, and problem-solving skills while learning how organisations attract, engage, and retain customers in competitive markets. Graduates are well prepared for careers in marketing, advertising, digital media, brand management, market research, public relations, and business development. A typical career plan involves starting as a Marketing Executive, Digital Marketing Specialist, Brand Coordinator, Social Media Manager, or Market Research Analyst, gaining industry experience and professional expertise, and progressing into senior roles such as Marketing Manager, Brand Manager, Digital Strategy Consultant, Marketing Director, or Business Development Leader within national and international organisations.