Business Analytics BSc(Hons)

The BSc (Hons) Business Analytics at the University of Brighton equips students with the analytical, technical, and business skills needed to transform data into meaningful insights that support strategic decision-making. The programme combines business knowledge with data analytics, statistics, data visualisation, business intelligence, predictive modelling, and digital technologies, enabling students to understand how organisations use data to improve performance, efficiency, and competitiveness. Through practical projects, real-world case studies, and industry-relevant software tools, students develop strong problem-solving, critical thinking, and communication skills while learning to analyse complex business challenges. Graduates are well prepared for careers in data-driven business environments as Business Analysts, Data Analysts, Business Intelligence Analysts, Market Research Analysts, Operations Analysts, and Digital Strategy Consultants across various industries. A typical career plan involves beginning in an analytical or business intelligence role, gaining expertise in data management and strategic decision-making, and progressing into senior positions such as Senior Business Analyst, Analytics Manager, Data Strategy Consultant, Chief Data Officer, or business leadership roles within national and international organisations.