International Year One- Marketing

International Year One in Marketing is designed for international students who want to develop the knowledge and skills needed to progress to the second year of a bachelor's degree in Marketing or a related business discipline. The programme introduces key marketing concepts, including consumer behaviour, digital marketing, branding, market research, advertising, and business communication. Students also develop critical thinking, analytical, and academic skills essential for success in higher education.Upon successful completion, students can typically progress directly to the second year of an undergraduate degree in Marketing, Digital Marketing, Business Management, International Business, or related fields. The course prepares students for future careers in marketing, advertising, brand management, market research, digital media, public relations, sales, and business development across a wide range of industries.