Bachelor of Marketing, Advertising and Public Relations
Edith Cowan University
Program Overview
The Bachelor of Marketing, Advertising and Public Relations is unique to ECU, blending three disciplines- marketing, advertising and public relations- to give you versatile skills for the creative industry. You’ll develop marketing expertise alongside strategic business knowledge, and gain employability skills like critical thinking, teamwork, communication and problem-solving. You may also have the chance to complete a work placement, building industry contacts and gaining practical experience.
Through hands-on projects, you’ll work with the latest software, explore traditional and digital media, and create a portfolio to showcase your skills and creativity.
Academic
Minimum 2.8 GPA or above from NEB Board
English Proficiency
IELTS: 6.0/6.0
Career Outcome
- Brand Manager
- Business Development Manager
- Copywriter
- Desktop Publisher
- Digital Marketing Manager
- Marketing Manager
- Market Researcher
- Media Planner
- Product Manager
Majors
- Management
- Entrepreneurship
- Project Management
- Event Management
- Sport Business
Accreditation | Membership
- Australian Marketing Institute
Graduate Eligibility
- NEB
Available Scholarships
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