Bachelor of Business Administration - Social Media and Digital Marketing

The Bachelor of Business Administration (BBA) in Social Media and Digital Marketing is a contemporary business degree designed to equip students with the knowledge and practical skills required to succeed in today's digital-driven marketplace. The program combines core business and management principles with specialized training in digital marketing, social media strategy, content creation, consumer behavior, branding, and online communication. Students learn how businesses use digital platforms to engage customers, build brand awareness, generate leads, and drive sales in an increasingly competitive global environment.Graduates of this program are well-positioned for careers as Digital Marketing Specialists, Social Media Managers, Content Strategists, Brand Executives, Marketing Coordinators, SEO/SEM Specialists, E-commerce Managers, Digital Advertising Analysts, and Marketing Consultants. The degree also provides a solid foundation for entrepreneurial ventures and further postgraduate study in business, marketing, and digital communications.